A Family festival for the young and the young at heart!
About
Jbay Rocks is an Afrikaans music festival for the entire family. The young and the young at heart. Every year approximately 30 000 people migrate to Jeffreys Bay for the festive season to celebrate the year past.
Jolly Dolphin has been the playground for many a visitor to this surfing mecca and the town of Jeffreys Bay boast a number of activities for visitors to indulge in over this time.
Jbay Rocks has been running for more than 10 years now and have become synonymous with much bigger festivals like Afrikaans is Groot, because of the level of entertainment provided throughout this December of each year.
Our Services
- Brand Development
- Marketing Strategy
- Artist Curation
- Production
- Event & Artist Logistics
- Ticket Sales (Implementation and Management)
- Sales Agent Management
- Sales Reports
The Project
With the majority of visitors over December to Jeffrey’s Bay being Afrikaans, we understood that we had to create a targeted festival for the entire family. Cater for young and old, and the young at heart.
Line Ups had to be diverse, but still very balanced, making sure that it becomes the talked about activity in town during December.
Building the Project
Rebrand the look and feel of the festival CI and refresh the brand identity on the website and other social platforms online.
Curate a desirable line-up for visitors, sponsors & locals and establish creative communication channels through artists and their desired target market.
Support local accommodation suppliers, businesses and create employment opportunities for students as sales agents in the town. Connect with local communities and local role players.
The past decade of Jbay Rocks Festivals have created a strong following and trust through our year on year consistently popular line-ups and marketing strategy.
Jbay Rocks is as much part of the local community as the Tubes are synonymous with Jeffreys Bay.
The Result
Jbay Rocks has consistently attracted between 20 000 – 30 000 visitors during day and night time trade at Jolly Dolphin, making this a perfect platform for sponsoring partners to be involved and activate to consumers.
Jbay Rocks has a achieved numerous sold out shows the past few years, with return visitors to our events every year.
A Festival for the entire family!