Your Passage to Freedom.
About
Established from humble beginnings, Plett Rage was founded in 2000, by Ronen Klugman. The festival has since become an eagerly anticipated event, marking the end of the high school chapter in the lives of Matric students from all over South Africa.
The festival is a rite of passage for individuals transcending from high school life into adulthood, allowing them to experience freedom, expression and independence at an outdoor music festival that extends far beyond its physical boards; taking over the streets, restaurants and accommodation sites of the small coastal town of Plettenberg Bay.
The occasion has become an expectation for high LSM households and the most aspirational and saved-for event for medium income households.
Venue
- Bikini Beach, Central Beach
Coco Valley, Rietvlei
Date
- TBC
Our Services
- Logistics, Idea and Concept
- Production
- Artist Curation
- Project Brand Development & Design
- Brand Activations & Targeted Positioning
- Social Media & Targeted Marketing
- Event Management
Building the project
Throughout its years of developing Plett Rage has become an aspirational brand for Matrics to represent as ticket sellers, each Rage Agent is vetted and interviewed to become official brand ambassadors of the brand.
The Rage Agents become adopted family members of Plett Rage for their year, representing the festival as a brand ambassador within their school, town or suburb assisting Plett Rage with trusted word-of-mouth marketing.
As South Africa’s most aspirational youth brand, the festival has a loyal fanbase who are fixated on its social media, which is the lifeblood of the marketing campaigns. Due to the event’s prestigious nature; importance to a Matriculants’ life and its network of Rage Agents the festival regularly attracts heavy weighing press coverage.
The Project
Produce, manage and market a seven day festival, inclusive of multiple venues and stages.
- Bikini Beach
- Coco Valley (Bass Cabin and Mainstage)
- Oasis / Red Bull Summer Villa
Ensure the safety of all festival goers by introducing various security measures, which include:
- Access Security
- Perimeter Security
- Event Security
- Local Law enforcement
- Youth Support Groups
- Transport System
- Medical Teams
- PBCBA local community Emergency Services
The Result
Plett Rage has become South Africa’s most aspirational student festival that provides some of the most prominent artists and attractions while safely hosting attendees, allowing them enough freedom of expression and discovery.
The event has also become youth brands go-to experience to sponsor in the hope of exposing their products or services due to the affinity with its engaged customers.
For multiple years Plett Rage has achieved near sell-out numbers, the only limitation on the festival’s numbers is affordable accommodation within Plettenberg Bay.
We create this with Passion